Sunday, January 31, 2010

"Avatar Continues Reign At Top Of Box Office.

Not even the return of Mel Gibson to the screen could put a dent in Avatar's reign as the box office champ. One more week at number one and it will be in a four way tie for sixth place for weeks in first place.   Avatar added another 30 million to it's coffers over the weekend, bringing it's domestic total to 594.5 million, just a tad shy of all time leader "Titanic", which grossed 600.9 million.  Avatar is expected to sink Titanic's record on either Tuesday or Wednesday.

Newcomers "Edge of Darkness", with Gibson and "When in Rome" with Kristen Bell came in at a distant second and third.

According to there are two remarkable things about  Avatar's success:

1) the movie is playing like movies of this era are not supposed to play—roughly the same number of people make the pilgrimage to see it week in, week out; and, (2) even on Box Office Mojo's handy adjusted-for-inflation chart, it is the highest-grossing movie of the 2000s, and the sixth highest-grossing movie of the VHS/DVD era, which we're going to arbitrarily declare as anything released in 1982 or after.

The rundown of the weekend's top-grossing films, per estimates compiled by Exhibitor Relations:

  1. Avatar, $30 million
  2. Edge of Darkness, $17.1 million
  3. When in Rome, $12.1 million
  4. The Tooth Fairy, $10 million
  5. The Book of Eli, $8.8 million
  6. Legion, $6.8 million
  7. The Lovely Bones, $4.7 million
  8. Sherlock Holmes, $4.5 million
  9. Alvin and the Chipmunks: The Squeakquel, $4 million
  10. It's Complicated, $3.7 million

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